WHAT IT IS

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

BENEFITS

strengthen

prevents breakage

volume

scalp care

HOW IT WORKS

Infused with our Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores – creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.

The results:
• Immediately: 80% of regimen users said hair looks fuller
• After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style

WHO IT'S FOR

• Density: fine to thick
• Texture: straight to curly
• Type: breakage-prone or thinning

HOW TO USE

Work a dab through wet hair, lather well and rinse thoroughly. Follow with Full Potential Conditioner and Booster Spray.

KEY INGREDIENTS

Energizing Creatine: Helps keep hair looking healthy.

Invigorating Menthol: Offers a cool, tingling sensation (oooh!).

Formula with UV absorbers: helps protect hair against UV damage.

Bb.Products are free from parabens, phthalates, mineral oils, and formaldehyde.

CRUELTY FREE

Bumble and bumble is a cruelty-free brand. We don't test on animals.

8.5 oz

bumble and bumble

Full Potential Shampoo - 8.5 oz