WHAT IT IS

This heat-protective blow-dry creme helps keep styles smooth, sleek and frizz-free for up to three days.

BENEFITS

shine

heat protective

de-frizz

HOW IT WORKS

The non-greasy formula helps straighten strands, tame flyaways, and protect hair from heat and humidity.

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WHO IT'S FOR

• Density: medium to thick
• Texture: straight to curly
• Type: healthy, dry, damaged, and/or color-treated

HOW TO USE

Work a small amount evenly through damp hair. Use a brush to blow-dry in sections. For super-smooth styles, start with Bb.Straight Shampoo and Conditioner.

KEY INGREDIENTS

Heat-Protecting Shield: Protects hair from heat styling and humidity.

Smoothing Blend: Lightweight silicones and other smoothing agents reduce frizz, smooth and seal the hair for soft style with body and movement.

Conditioning Blend: Conditions to add shine and control.

Gemstone Blend: Loosens the inner S-bonds which give hair its natural curve to build straighter, smoother styles

Bb.Products are free from parabens, phthalates, mineral oils, and formaldehyde.

CRUELTY FREE

Bumble and bumble is a cruelty-free brand. We don't test on animals.

bumble and bumble

Straight Blow Dry - 5 oz